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Media & Press

What’s the media saying about the Florida Mermaid Trail Walking Tour in Historic Downtown Brooksville on Florida’s Adventure Coast in Hernando County, just north of Tampa? Follow this page to find out!

Mermaid Trail to open soon in Brooksville

Spectrum News 9 – Jan. 2, 2020

The Brooksville Main Street Program is creating a “mermaid trail” to bring more people into the city. “It doesn’t just get you walking — it also gets you looking at the architecture and other cool stuff you might never have noticed,” said Natalie Kahler, Executive Director of the Brooksville Main Street Program. There will be small mermaid statues scattered all throughout downtown as part of the main street program’s new Florida Mermaid Trail, named for the famous mermaids in Weeki Wachee.

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Mermaid Trail and mini-murals, among Brooksville Main Street initiatives

Hernando Sun – Dec. 27, 2019

Natalie Kahler, Executive Director of the Brooksville Main Street Program, reviewed recent activities as well as those in progress and upcoming. The Main Street designation was granted by the state in 2016. The purpose of the Main Street program is to revitalize historic downtown areas. The program is run by the Brooksville Vision Foundation.

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Brooksville’s Mermaid Trail, pitched in 2014, set to open next year

Tampa Bay Times – Nov. 25, 2019

In 2014, Hernando County was in need of a new brand. Having realized that the county’s name lacked recognition among would-be tourists, county commissioners heard from a handful of marketing firms and decided to move forward with two of them. One was a local firm, owned by former Tourist Development Council chairman Tom Barnette, whose pitch centered on what he called the Florida Mermaid Trail.

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Download the Florida Mermaid Trail Walking Tour in the Following Apps

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Recommended Starting Location

Florida's Adventure Coast Visitor Center
205 E. Fort Dade Ave.
Brooksville, FL 34601

Paper maps available for pickup.
The trail is open daily from sunrise to sunset.
Always use crosswalks!

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