Media & Press

The Florida Mermaid Trail is a one-of-a-kind walking tour that takes you through the historic and picturesque downtown area of Brooksville, Florida. As you explore the city on foot, you’ll come across a series of charming mermaid sculptures at various locations along the way. The Florida Mermaid Trail is a must-see destination for both locals and tourists alike, offering a chance to learn about the rich cultural history of the region and appreciate its natural beauty.

The Florida Mermaid Trail is featured on ABC Action News Walking Club Segment

ABC Action News – Sep. 17, 2020

The Florida Mermaid Trail, in Brooksville, FL, was recently featured on Tampa Bay’s WFTS Action News. Whether you are looking for something in Hernando County to do on vacation or a local resident, trail walkers will get to explore historic downtown Brooksville and learn about the city, its history, and have to opportunity to check out the local businesses.


Mermaid Trail to open soon in Brooksville

Spectrum News 9 – Jan. 2, 2020

The Brooksville Main Street Program is creating a “mermaid trail” to bring more people into the city. “It doesn’t just get you walking — it also gets you looking at the architecture and other cool stuff you might never have noticed,” said Natalie Kahler, Executive Director of the Brooksville Main Street Program. There will be small mermaid statues scattered all throughout downtown as part of the main street program’s new Florida Mermaid Trail, named for the famous mermaids in Weeki Wachee.


Mermaid Trail and mini-murals, among Brooksville Main Street initiatives

Hernando Sun – Dec. 27, 2019

Natalie Kahler, Executive Director of the Brooksville Main Street Program, reviewed recent activities as well as those in progress and upcoming. The Main Street designation was granted by the state in 2016. The purpose of the Main Street program is to revitalize historic downtown areas. The program is run by the Brooksville Vision Foundation.


Brooksville’s Mermaid Trail, pitched in 2014, set to open next year

Tampa Bay Times – Nov. 25, 2019

In 2014, Hernando County was in need of a new brand. Having realized that the county’s name lacked recognition among would-be tourists, county commissioners heard from a handful of marketing firms and decided to move forward with two of them. One was a local firm, owned by former Tourist Development Council chairman Tom Barnette, whose pitch centered on what he called the Florida Mermaid Trail.


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